Salish and Jordan Matter

Salish & Jordan Matter — The Father-Daughter YouTube Duo With 46 Million Followers

Photographer-dad + daughter + weekly absurd challenges = one of YouTube's biggest family channels.

📅 Published 2026-10-12 🔄 Updated 2026-10-12 ⏱️ ~5 min read

Key facts at a glance

Verified facts about Salish and Jordan Matter
Salish Matter DOBNovember 29, 2009
Salish Matter Age (2026)16
Jordan Matter DOBOctober 3, 1966
Jordan Matter Age (2026)59
Hudson Matter DOBDecember 29, 2005 (Salish's brother)
Salish YouTube Channel Launch2020 (separate channel), 11M+ subscribers
Jordan Matter YouTube Subscribers38.1M+ (main), 36M+ (combined with Salish)
Total Views12+ billion (combined across Jordan's main + Top Videos + Salish channels)
Spinoff BrandSincerely Yours (skincare line, 2026)
Spinoff Photo ChannelJordan Matter Photo Challenges
BookMultiple NYT-bestselling photo books by Jordan (Dancers Among Us)
PartnershipNetflix collaboration (2026)

Synopsis

Salish Matter is an American YouTube creator, social-media personality and the daughter of photographer and YouTuber Jordan Matter. Born November 29, 2009, she began appearing in her father's challenge videos at age 10, first in a fitness challenge against a Muscle Beach bodybuilder that has since racked up over 30 million views. Together, Jordan and Salish have built one of the most-watched family-channel pairings on YouTube, combining absurd physical challenges, 24-hour-format endurance videos, and behind-the-scenes vlog content. Their combined following across YouTube, Instagram and TikTok exceeds 46 million, and individual videos regularly clear 30-50 million views. Jordan, a former dancer and author of the NYT-bestselling photo books Dancers Among Us and Dancers After Dark, also runs the Jordan Matter Photo Challenges channel, where Salish often appears. In 2026 the family launched Sincerely Yours, a skincare line, and announced a partnership with Netflix. Salish's brother Hudson (born December 29, 2005) appears in many of the videos; their mother Lauren rarely posts publicly.

Frequently asked questions

Short, sourced answers to the questions readers actually ask.

How old is Salish Matter?

Salish was born November 29, 2009, making her 16 years old in 2026.

Who is Salish Matter's dad?

Photographer, NYT-bestselling author and YouTuber Jordan Matter, born October 3, 1966. He is best known for his Dancers Among Us photo series and his weekly YouTube challenge videos starring Salish.

How many subscribers does Salish & Jordan Matter have?

Combined across YouTube, Instagram and TikTok they have more than 46 million followers. Jordan's main YouTube channel has 38.1M+ subscribers, and their content has logged 12+ billion lifetime views.

What is Sincerely Yours?

Sincerely Yours is a skincare line launched by Jordan and Salish Matter in 2026. Marketing and product details are at sincerely-yours.com.

Does Salish have siblings?

Yes — her brother Hudson Matter (born December 29, 2005) appears frequently in the family's YouTube videos. Their mother, Lauren, is largely absent from social media.

What is the Jordan Matter YouTube channel about?

Jordan's channel mixes family vlogs with elaborate physical challenges and viral stunts. The most-viewed clip, 'MY DAUGHTER AGES 1-50,' has over 45 million views; recent uploads average 30-50 million views each within days of posting.

Sources & further reading

All facts on this page were sourced from public reporting (Netflix, IMDb, Variety, Wikipedia, AP, NPR, The Spokesman-Review, the author's / creator's official channels, etc.) at the time of publication. We update this page as new information becomes available.